Our Philosophy: Simplicity of choice is the ultimate expression of freedom. The idea that a car buyer can find exactly what he or she desires without having to be assaulted by lead forms, advertisements, and hungry car salesmen, makes the usually difficult, and tedious chore of finding a new vehicle, a simple, enjoyable process.
Give the people what they want. The old saying “seek and ye shall find”, should be changed to “seek and you shall find everything you’re looking for and much, much more.”
Car shopping made easy means going online, typing in the make and model, and finding exactly what it is you want, including prices, vehicle info, and the closest dealer who can make your dream a reality
They were able to get the specs and idea for the kind of car they wanted from the Internet. But, which dealership near them would offer that vehicle at the best price or with the trims they were interested in? It was a hassle. Not to mention the fact that dealer sites were hard to find, and they did not want to have to go searching around town to find a car dealership near them that had the vehicle they wanted. If two car guys thought this way about shopping for cars, what must the average Joe or Jane think?